Warwickshire Cricket Club Assignment Example | Topics and Well Written Essays - 1500 words

Warwickshire Cricket Club - Assignment Example This meeting resulted in the formal establishment of the present Warwickshire County Cricket Club for the most significant reason that Birmingham cricket was growing apace. The Warwickshire County Cricket Club is amongst the eighteen major county clubs which form the English domestic cricket structure corresponding to the historic county of Warwickshire. It has a limited-overs team called as the Warwickshire Bears, and their kit-colors are blue and gold. It is resident in Edgbaston Cricket Ground in south Birmingham, which consistently is responsible for hosting Test and One Day International matches. In the early on, Warwickshire made use of the information from a range of databases to mass mail fans regarding the upcoming matches, news and offers. Many a times, there occurred duplication of the information or missing of the data. With such an inaccurate hold on the data, it was quite intricate for them to assemble market intelligence, and obtain a lucid demographic of their fan-base because each of the department would hold a distinct profile. As a result, the evaluation of true success of a marketing campaign was challenging enough to attain. The teams faced enormous problems in the IT, ticketing, sales, finance and marketing departments in order to efficaciously utilize the vast amount of lore stored in these databases. The formation of tailored-lists and attendee profiles was another time-depleting and cumbersome process. Jonathan Cockcroft who was the Marketing Manager at Warwickshire County Cricket Clu